Radio reaches 93% of adults in the U.S. each week, and a little less than two-thirds will tune in every day according to a report from Forbes.
The average listener consumes over 21 hours or radio weekly (1,100 hours annually). Listening trends like that brings a lot of loyalty with it, menaing that regular listeners are unlikely to leave during commercial breaks, especially if their favorite show or DJ is currently on the air. Radio personalities (the students and staff of Marshfield High School and Marshfield Middle School) form deep connections with their listeners, and as a result, listeners think of them like close friends and look to them as thought leaders.
Personalities are also a key part of why radio can be highly targetable, despite being a mass reach medium. Different formats and programs reach unique audiences throughout the day. When you know your audience, you can schedule your ad to run at the right time to be heard by the right audience. This is even easier when you consider the fact that radio is the only truly portable medium out there — 82% of American adults say that the first thing they do once they get into the car is tune in to AM/FM radio — and most listeners are exposed to radio during their commute, while they’re at work, and wherever they’re out and about.
Of course, the most important factor for advertisers is how well they stand apart from their competition and the results that radio advertising delivers. When you choose the right media partners, radio offers an uncluttered listening experience, giving you more of the audience’s attention and lifting recall. It also works by tapping into the theater of the mind, which means you have the opportunity to build stories and evoke real emotions. That intimacy is highly effective — the overall average increase in incremental spending for every dollar spent on marketing via radio is $6, and many industries see an average that’s as high as $17 per dollar (via Nielsen).
Marshfield High School’s radio stations (KMHS-AM, KMHS-FM & K286CR-FM) are run by our Broadcasting Instructor/Station Manager and our students.
KMHS has given our students a creative outlet to explore media and communications since 1997. Our students produce a variety of programming including; news and interview programs, specialty music programs and community focused programming.
KMHS members engage with the community and learn about topics that impact them and their classmates. The integration of community focused programs allows students, and the community, to become more involved and informed citizens. Students who join KMHS value diversity, inclusion, and integrity (as broadcasters and individuals) while having a great time, learning skills and providing a service to their community. Students not only learn about potential careers in communications, audio/video/graphic content creation, they also build confidence, leadership, communication and STEM skills they can use for a lifetime.
FORMAT
Country 105.1 is home for Marshfield High School Athletics (football, volleyball, boys and girls basketball & select baseball/softball matchups). In addition students and staff provide programming.
FREQUENCY/POWER
K286CR - 105.1 FM
KMHS AM - 1420
At 1,000 watts, KMHS reaches nearly all of Coos County with its daytime signal. At night we must power down and our coverage is primarily North Bend, Coos Bay and the immediate surrounding area.
Our translator (repeater) K286CR operates at 250 watts and helps cover the same area as KMHS's daytime signal all day.
AUDIENCE
FORMAT
POP 91.3 is a variety of familiar Pop and Top 40 hits from the 90's and 2000's. In addition students and staff provide programming that includes and more.
KEY ARTISTS
Britney Spears, Christina Aguilera, Backstreet Boys, 'N Sync, Mariah Carey, Hanson, Ricky Martin, Matchbox Twenty, Usher, and Destiny's Child.
FREQUENCY/POWER
KMHS FM - 91.3
At 10,000 watts, KMHS reaches Coos County throughout the day with our primary focus being North Bend, Coos Bay and the immediate surrounding area.
AUDIENCE
KMHS-FM is a non-commercial radio station, which means it relies on sponsorships (underwriting), grants and donations to fund its day to day operations. This means that we rely on the business community, that wants to support students, and the generosity of individuals that donate to support our student programming. These funds are invested directly into 91.3’s operations including; regulatory and legal fees, paying music licensing, equipment repair and upgrades, facility upkeep, providing students with equipment and team gear and other related operational costs.
Did we mention donations made to KMHS 91.3 are TAX DEDUCTIBLE?! That’s right, supporting KMHS 91.3 as a business or as an individual (or both) can give you a boost at tax time.
As a non-commercial radio station there are strict messaging guidelines we must follow, set by the Federal Communications Commission (FCC), which we will discuss with you should you choose to support KMHS.
ADVERTISING & SPONSOR OPTIONS
Country 105.1 offers traditional commercial advertising. While we have several package options available KMHS can work with you to meet your business goals through various means:
- Commercials
- Marshfield Athletics
- Feature/Program Sponsorship (sponsor a particular program, or feature like the news or daily announcements)
- Website Ad Placement
- Social Media Partnerships
- Streaming Ad Placement
- Mobil App Ad Placement
- Live Broadcasts from your business/event
- Event Partenrships
- Endorsements
- Block Programming* (ex. Your business wants to purchase an hour of airtime to promote your services through a program produced by yourself or along with our students and staff. No business and/or product considered to be 'adult' oriented ... bars, adult novelty etc..)
- Create a custom sponsorship program
POP 91.3
- Underwriting (ex. much like you would hear on PBS... 'Programming on KMHS is supported by Joe's Pizza. Since 1992 Joe's Pizza has served Coos Bay and the surrounding area. Find them online at JoesPizza.com or on 5th Street in Coos Bay.')
- Feature/Program Sponsorship (sponsor a particular program, or feature like the news or daily announcements, hours of music)
- Website Ad Placement
- Social Media Partnerships
- Streaming Ad Placement
- Mobil App Ad Placement
- Event Partenrships
- Create a custom sponsorship program
For more information call 541-267-1405 weekdays between 7:45a and 4:00p and ask for KMHS.
You can also email KMHS here.
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